A lot of songs in the 70s addressed various aspects of being in love, from first crush to falling in love to heartbreak. The band 10cc took it a step further and claimed to not be in love at all. "I'm Not in Love" came out in 1975 and was noted for its unique back tracking, which consisted of the band's multitracked voices. It was the UK group's first global hit and has enjoyed lasting popularity.
Band member Eric Stewart wrote the song as a dedication to his wife, who told him he didn't tell her enough that he loved her. The song is a nice tongue-in-cheek response to that while still being romantic. With a dreamlike flow and whispered professions, it's an instant 70s classic. It spent three weeks at #2 on Billboard Hot 100, but remains forever in pop culture's music fabric.
You can learn more about 10cc here:
About the Curator - Sonya Alexander
After graduating from UCLA, Sonya trained to be a talent agent. After realizing she belonged on the creative end, she started freelance writing, covering film festivals for Los Angeles local papers. She's written about film, video games, global affairs, wildlife conservation and, most recently, music. She specializes in classic rock, classic soul, blues, classic country, classical and world music and is tri-coastal, residing in Los Angeles, New York and New Orleans.
Latest Posts
Hello It’s Me – The Isley Brothers
31 May 2021
The Isley Brothers added smokiness and umbre to it. They’re not just singing the song, they’re living it.
Lovely Day – Bill Withers
3 March 2021
The song is simple in its approach. It has an uncomplicated melody, a catchy refrain and Withers’ dulcet vocals. Songs like this epitomize the 70s, full of happiness and love. Pop culture always defines eras. The movies, television shows and music mirror the times. “Lovely Day” symbolizes the 70s, but it’s eternal in its outlook.
Feel Like Makin’ Love by Roberta Flack
20 November 2020
The 70s had some of the best slow jams. Love songs were actually about love. Roberta Flack’s “Feel Like Makin’ Love,” from the album of the same title, is a worthy entry into the 70s catalog of golden love song hits. The silky tune blazed up the music charts in 1974 and remained at number one for a week on Billboard’s Hot 100 Singles…